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  • Matchbox, USA

    For nearly 70 years, Matchbox has inspired generations of kids to unleash their imaginations and get behind the wheel of the real-world vehicles they see every day.
    With a Matchbox in their hand, kids can drive their own adventure.
    Matchbox is a popular toy brand which was introduced by Lesney Products in 1953, and is now owned by Mattel, Inc, which purchased the brand in 1997. The brand was given its name because the original die-cast Matchbox toys were sold in boxes similar to those in which matches were sold.